Level up - through video games to affinity to knowledge
Martin Kadinov
Co-Founder and Managing Partner, TDB Play
Level up - through video games to affinity to knowledge
Martin Kadinov
Co-Founder and Managing Partner, TDB Play
In his presentation, Martin will show us two recent examples from his experience where video games harnessed in an adequate way cultivate an affinity for knowledge. He will tell us how a 127-hours non-stop gaming session streamed live helps create a place where students learn how to create games. In the second example Martin will tell us about how a young man from Dupnitsa with 500 thousand followers on YouTube motivates his fans to become architects, engineers and designers in Minecraft.
The speaker
Martin’s fascination with video games started in early childhood, and his journey in the world of esports kicked off as a professional gamer in Warcraft 3: Reign of Chaos where he ranks among the top players globally (2003-2004). In 2002, Martin started switching his role from a competitive gamer to an organizer by starting his own company in Bulgaria, where he ran various initiatives, among which the local franchise of ESL – the leading esports organization in the world. Martin was a co-founder, and later the chairman of the Bulgarian Federation for Esports, helping Bulgaria to be among the first countries globally to officially ratify esports as a sport. In 2012 Martin was among the founding members of the Bulgarian Festivals Association where he participated as a director of Bulgaria’s premiere festival for urban and ‘geek’ culture – ON! Fest. In 2014 Martin joined ESL’s team as a regional manager for Southeastern Europe, starting as a one-man show, which later expanded into a 10-person team with an office located in Sofia, Bulgaria. In this position, Martin grew ESL’s presence in the region, developed local business opportunities and led a team of hand-picked experts embedded into ESL’s European and Global products. In 2020 Martin co-founded TDB Play, a company focused on building a robust portfolio of own & operated brands in the field of gaming and esports and providing high-quality services to partners and clients. An avid fan of Dota 2 and StarCraft II.

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